Sacrilege or just good old fashion capitalism?

Is there a line where marketing or a TV show crosses into the realm of sacrilege? I was flipping between several TV shows and landed on an old Good Times episode where Fishbone the Wino was mistakenly thought to be dead and attended his own funeral dressed as a woman. When it was discovered that Fishbone was not dead, Willona, JJ and other cast members began clapping, jumping, and singing about Fishbone in a manner obviously parodying stereotypical black church exuberance (notice I didn't call it worship...that's a completely separate topic) in celebration of Fishbone not being dead. Was this sacrilege?

The second thing I came across to today was this post about the Christian imagery and themes used to promote LeBron James. Is Nike simply consistently using a transcendental motif to market and uplift "King James" to the rare, crossover, iconic status of M.J. and Tiger Woods? Or is it taking it over the line and prostituting Christian imagery and text for profit? Is Nike wrong for trying to do so? Or is this reflective of the ends that the producers capitalism will go in order to feed itself. Can Christians be upset at this infringement of their religion by capitalism when capitalism seems to be welcomed by Christians when people purchase their books, buy their sermons, attend their conferences, and watch their movies? There have been times in the history of Christianity where it has co-oped something pagan and made it Christian (Christmas and Halloween are two examples of such actions). Since Christianity has shown a willingness to lift from that which is pagan, sanitize it, and make it their own, how much of a problem should Christians have when the reverse happens?